Billie Eilish made most of her Grammy-sweeping When We All Fall Asleep, Where Do We Go from her childhood home alongside her brother and collaborator Finneas. The DIY movement is most synonymous with indie artists, but it’s picked up traction even among major pop stars. Much of that music comes from independent artists who lack the funds to record it in-studio and stand to benefit most from cheap samples and home-friendly production tools.
As of 2019, Spotify was adding 40,000 tracks to the platform every day. Splice’s recent funding and high valuation underscores the magnitude of music that’s been made in the streaming era. Why would I give my secret sauce out?’” Martocci previously told Rolling Stone about getting producers to put their music on the platform. “When we first started, people were like, ‘there’s no fucking way I’m giving you my samples. Its samples and loops, more easily available to Splice users for a monthly fee rather than through royalty payments to the sample’s original creator, are a major draw to the service. Steve Martocci, cofounder of GroupMe, founded Splice in 2013 as a means of making it easier to create music and found a hungry base of musicians without support from music labels. Last April, toward the beginning of the pandemic, Splice, which offers several key tools for at-home recording artists including production tools, a beat maker and hundreds of thousands of royalty-free samples for songs, told Rolling Stone it had been seeing a million downloads on its samples per day. But Covid-19’s circumstances dramatically accelerated that growth, leading amateurs and budding musicians everywhere to start making music from their homes. The DIY and independent music scenes have been expanding for years, as at-home recording technology improved in leaps and bounds. Music creation platform Splice is valued nearly half a billion dollars this week, following a $55 million investment from Goldman Sachs as well as from an investment firm called Music, according to a report from Bloomberg - the latest affirmation for the booming do-it-yourself music ecosystem.
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